Driving Engagement Through Creative Content
During this period, I developed and executed a comprehensive content strategy tailored to Shaftesbury’s brand values and seasonal offerings. This involved crafting engaging social media posts, editing captivating short reels, and producing visually appealing photos to boost online engagement.
I also managed the creation and distribution of bi-monthly email marketing campaigns, keeping audiences informed and engaged with key events and promotions. By consistently meeting the company's internal social media audit criteria, I ensured our digital presence remained vibrant and aligned with organisational goals.
Developed and scheduled content in line with Shaftesbury's brand values and seasonal promotions.
Authored captivating mailers twice a month, focusing on event highlights, special offers, and community news, achieving high engagement.
Met weekly posting requirements across all platforms, ensuring full compliance with internal audit standards.
Monitored performance metrics to refine strategies and optimise future content for greater impact.
The content strategy was thoughtfully developed to keep the audience engaged, featuring captivating visuals and engaging updates that built excitement for the re-opening.
By leveraging consistent and creative communication, we maintained a strong connection with the community.
Key Highlights of the Work Process:
