Driving Engagement Through Creative Content
From June 2022 to October 2023, I led digital marketing efforts for The Hammersmith Ram, immersing myself in the lively world of this beloved local pub. Throughout this period, I developed and executed a content strategy that celebrated the pub's vibrant atmosphere, diverse events, and seasonal highlights.
This work involved crafting engaging social media content, from clever, relatable posts to dynamic reels and stunning photos that captured the essence of the venue. Additionally, I managed regular email campaigns, keeping patrons informed about exciting happenings, new offerings, and exclusive specials. By meeting the standards set by the parent company, I ensured a strong, community-driven online presence for The Hammersmith Ram.
Created eye-catching visuals and engaging video content that showcased the pub's offerings, from delicious dishes to the lively atmosphere.
Maintained a consistent social media schedule, sharing captivating images, humorous updates, and behind-the-scenes glimpses that resonated with our community.
Produced bi-monthly newsletters filled with teasers, special offers, and engaging content to keep subscribers eager for more.
Monitored key performance metrics to evaluate content effectiveness, refine strategies, and optimise future campaigns for increased engagement and reach.
Through thoughtful and strategic planning, The Hammersmith Ram's digital presence flourished. Our content strategy centred on showcasing the pub’s lively atmosphere and promoting its versatile offerings to drive bookings and boost community engagement.
With vibrant visuals and engaging updates, we kept audiences excited and eager to stay connected. By maintaining a consistent and creative approach to communication, we ensured that our online community felt informed and involved.
Key Highlights of the Work Process:
