Driving Engagement Through Creative Content
During my tenure, I developed a content strategy that emphasized The Eagle's unique ambiance, from eye-catching social media posts to engaging video content. I focused on capturing moments that showcased everything from our menu items to the vibrant events we hosted, ensuring the community felt connected and excited about what The Eagle had to offer.
I also coordinated bi-monthly email campaigns to keep patrons informed about events, new menus, and special offers, helping to drive engagement and reinforce a community-focused spirit.
Created visuals and videos to showcase The Eagle’s character, from lively social events to our inviting interior spaces.
Managed content schedules aligned with branding standards, keeping audiences engaged with fresh, community-focused content.
Written and sent out bi-monthly email updates, overflowing with cheeky event teasers, limited-time offers, and stories that keep our subscribers thirsty for more.
Monitored performance metrics to refine strategies and optimise future content for greater impact.
Our content strategy leans heavily into promoting the pub's renowned jazz venue and versatile function spaces, driving increased room hire and significantly boosting ticket sales.
With vibrant visuals and updates that fuel excitement, we keep audiences engaged and eager for more. By maintaining a consistent and creative communication approach, we ensure our community feels connected and in the loop.
Key Highlights of the Work Process:
