Driving Engagement Through Creative Content
During this period, I developed and launched a comprehensive content strategy crafted to reflect The Bull's Head’s lively atmosphere, rich heritage, and seasonal offerings. This included creating witty, engaging social media posts, editing captivating short reels that showcase everything from our mouth-watering meals to the buzz of live gigs, and producing visually stunning photos that brought our riverside setting to life online.
I also spearheaded the creation and distribution of bi-monthly email campaigns, keeping our patrons in the loop about the hottest events, new menu launches, and exclusive promotions. By consistently meeting Young’s Brewery’s rigorous social media audit standards, I ensured our online presence remained vibrant, community-focused, and true to The Bull's Head's unique spirit.
Designed eye-catching visuals and edited vibrant video reels that capture The Bull’s Head’s unique charm, highlighting everything from sizzling Sunday roasts to the buzz of live jazz nights.
Maintained a posting schedule aligned with Young’s standards, filling our Instagram and Facebook with banter, stunning terrace shots, and behind-the-scenes glimpses.
Written and sent out bi-monthly email updates, overflowing with cheeky event teasers, limited-time offers, and stories that keep our subscribers thirsty for more.
Monitored performance metrics to refine strategies and optimise future content for greater impact.
Our content strategy leans heavily into promoting the pub's renowned jazz venue and versatile function spaces, driving increased room hire and significantly boosting ticket sales.
With vibrant visuals and updates that fuel excitement, we keep audiences engaged and eager for more. By maintaining a consistent and creative communication approach, we ensure our community feels connected and in the loop.
Key Highlights of the Work Process:
Through thoughtful and strategic planning, The Bull’s Head’s digital presence thrives. Our content strategy leans heavily into promoting the pub's renowned jazz venue and versatile function spaces, driving increased room hire and significantly boosting ticket sales. With vibrant visuals and engaging updates, we keep audiences excited and connected. By maintaining consistent and creative communication, we ensure our community stays in the loop.
Additionally, I redesigned the pub’s menus to better align with guest preferences, introducing desirable packages that elevated the appeal of our private function offerings. These enhancements led to increased sales and higher room hire conversions, making The Bull’s Head the go-to spot for memorable events.
Key Highlights of the Work Process:
